Internet and Ethics

Companies that want to survive in the long run must use all the means that they are available (including the Internet) in the correct manner and to place messages that are true and real, but it is not the only reason for this behavior – they should also realize to be socially responsible companies, only such business entities can be useful to the society in which they operate.

The Internet is an extremely powerful means of communication. Unfortunately, many companies use the Internet and their web sites to place false information or using a specific marketing traps to attract many customers or users of certain services.
This raises the logical question is when such things matter, to which limits companies can act in such a way as to whether there are specific criteria or indicators of when to stop such conduct and how it is ethical.
It is normal and correct perception that the company is “organisms” that operate by certain rules and struggle and seek their place in the market, be they leaders or followers.
However, companies that want to survive in the long run must use all the means that they are available (including the Internet) in the correct manner and to place messages that are true and real, but it is not the only reason for this behavior – they should also realize to be socially responsible companies, only such business entities can be useful to the society in which they operate.
Internet and information that is placed over it, are not something invisible and not something that can not be controlled and construed in a way that is correct.
Many companies lost the chance to start properly on the Internet and thus, in the the long term, make yourself problems and poor self-image to the public – which, of course, reflect on their business success and competitive advantages, and the consequences are fully clear.
It is honest and moral responsibility in using the old and new media on the important issue which should not only talk to serious organizations, but also seriously working on it.

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